Blue Mango, a women’s craft company based in India, was started by Ulrich’s sister, Tamar DeJong. Ulrich joined the staff, doing everything from designing products to organizing paperwork, and traveling to southern India to work with employees directly.
Blue Mango employs local women who live in the villages and ride a bus each day to Blue Mango, located in the hills of Tamil Nadu, in Southern India. Priority is given to widows, victims of domestic abuse and women who are handicapped or infected with HIV or AIDS.
“No one else in that society will hire them,” Ulrich said. “The social stigmas are so bad for that demographic.”